A creative union

Paris · 2026

SERRA

OPTI

Serra designs it.
OPTI builds it.
One partner, brief to launch.

Mathieu Serrano

Mathieu Serrano

4:5

José Barcelon Godfrey

José Barcelon Godfrey

4:5

The union

Why two studios

Serra shapes brands and thoughtful digital products. OPTI designs and builds them. From fullstack apps, AI workflows, to Shopify stores. Together we work as one partner, from first brief to shipped product.

Studios

Two founders, one table

Serra Studio

Serra

3:4

Serra
Studio

Brand and product design studio crafting thoughtful digital experiences, from identity to UI, UX and design systems.

Founder
Mathieu Serrano
Based
Paris
Focus
Luxury, hospitality, real estate
Craft
Brand, product, UX/UI, design systems
serrastud.io↗
OPTI Studio

OPTI

3:4

OPTI
Studio

Founder-led product studio designing and building fullstack apps, AI workflows and Shopify stores.

Founder
José Barcelon Godfrey
Based
Paris
Focus
Startups, AI products, e-commerce
Craft
Product design, build, integration, automation
optistud.io↗

Services

Design to build

Brand identity

Naming, visual identity and the system that carries it across print, screen and space.

Product design

Web and mobile products shaped around real users, from first flows to polished UI.

Design systems

Tokens, components and documentation your team can scale without us.

Shopify

Custom themes, headless storefronts and app integrations, built to convert and easy to run.

Fullstack builds

Front end to back end implementation, APIs and CMS, shipped pixel faithful to the design.

AI builders & workflows

Optimising AI builder output into production code, and automating the workflows around your product.

Websites

Editorial sites and launches, designed by Serra and built by OPTI, with motion as part of the brand.

Process

From brief to final design

/01 Clarify

Frame the opportunity

Align brief, audience and priorities before a single pixel.

/02 Define

Shape the brand

Identity, voice and principles that every screen can lean on.

/03 Design

Design the product

Product and design system ready to test, scale and hand off.

/04 Build

Build and ship

Shopify or fullstack build, AI workflows wired in, live on launch day.

Trusted by, through Serra

RIMOWA×
LVMH×
Deezer×
BARNES×
Iconic House×
Side House×
happn×
Timeleft×
RIMOWA×
LVMH×
Deezer×
BARNES×
Iconic House×
Side House×
happn×
Timeleft×

The team

Paris

Both studios together

16:9

Design and code, one table.

You work directly with the founders. The people who design it sit next to the people who build it.

Start a project

Let's talk.